Mr. Magazine™ is Samir A. Husni, Ph.D. who is the founder and director of the Magazine Innovation Center at the University of Mississippi’s Meek School of Journalism and New Media. He is also Professor and Hederman Lecturer at the School of Journalism. As Mr. Magazine™ he engages in media consulting and research for the magazine media and publishing industry.
Dr. Husni is the author of the annual Samir Husni’s Guide to New Magazines, which is now in its 28th year. He is also the author of Just Common Sense: Mr. Magazine’s Ideas to Grow and Cultivate Magazine Media published by Nautilus Publishing Co.; Magazine Publishing in the 21st Century, published by Kendall Hunt; Launch Your Own Magazine: A Guide for Succeeding in Today’s Marketplace published by Hamblett House, Inc. and Selling Content: The Step-by-Step Art of Packaging Your Own Magazine, published by Kendall Hunt. Dr. Husni is also the co-author of Design Your Own Magazine published by the Magazine Innovation Center at The University of Mississippi. He is the editor of The Future of Magazines published through a grant from the Meredith Corp.
He has presented seminars on trends in American magazines to the editorial, advertising and sales staff of the magazine groups of the Morris Communications Company, IOStudio, Hightlights for Children, Inc., Hearst Corp., Hachette Filipacchi Magazines, Meredith Corp., Reader’s Digest Magazine, ESPN the magazine, Sail Magazine, American Airlines Publishing, the National Geographic Society, the Swedish magazine group Bonnier, the Finnish magazine group Sanoma, Southern Progress magazines, New South Publishing, Inc., the Society of Professional Journalists, the American Society of Magazine Editors, MPA: The Association of Magazine Media, Vance Publishing Corporation, the Florida Magazine Association, The Magazine Association of Georgia, the National Society of Black Journalists, the Japanese Magazine Publishers Association, and the American Press Institute.
He is “the country’s leading magazine expert,” according to Forbes ASAP magazine, “the nation’s leading authority on new magazines,” according to min:media industry newsletter; “a world-renowned expert on print journalism” according to CBS News Sunday Morning and The Chicago Tribune dubbed him “the planet’s leading expert on new magazines.”
Dr. Husni has been interviewed by major U.S. and International media on subjects related to the magazine industry. He has been profiled and is regularly quoted in The New York Times, The Los Angeles Times, USA Today, The Chronicle of Higher Education, and many other newspapers world-wide, as well as the major newsweeklies and a host of trade publications.
He has appeared on CBS News Sunday Morning, Good Morning America, CNBC, CNN, CNNFN, PBS, and on numerous radio talk shows including National Public Radio’s Morning and Weekend Editions as well as On The Media.
Dr. Husni has also served as an expert witness in several lawsuits involving major media corporations including Time Inc. and American Express Publishing among others.
He has been a judge of The National Magazines Awards, The Evangelical Magazines Association, The City and Regional Magazines Association, and The Florida and the Magazine Association of the Southeast Awards. Dr. Husni has been inducted in the Florida Magazine Association’s Hall of Fame.
He is the President and CEO of Magazine Consulting & Research, a firm specializing in new magazine launches, repositioning of established magazines, and packaging publications for better sales and presentations.
Dr. Husni holds a doctorate in journalism from the University of Missouri-Columbia and a master’s degree in journalism from the University of North Texas.
When he is not in his office reading magazines, Dr. Husni is at the newsstands buying magazines.
The new Mr. Magazine™ logo reflects both of Mr. Magazine™’s loves: His first love, magazines and his side-kick love neckties. Dr. Husni is the proud owner of more than 28,000 first editions and more than 1,000 neckties.