“Dr. Samir Husni is one of the world’s most influential voices in global publishing, advising major publishing houses across the globe on their editorial and advertising strategies. When he talks, the magazine industry listens…” European Union’s PrintPower magazine
“There is no other person in the world today, who has similar influence on magazine making, like Samir Husni.” The Lebanese economic magazine Al- Iktissad Al-Jadeed.
Dr. Husni is “the country’s leading magazine expert,” according to Forbes magazine, “the nation’s leading authority on new magazines,” according to min:media industry newsletter; “a world-renowned expert on print journalism” according to CBS News Sunday Morning and The Chicago Tribune dubbed him “the planet’s leading expert on new magazines.”
Samir “Mr. Magazine™” Husni, Ph.D. is the President and CEO of Magazine Consulting & Research, Inc. a firm specializing in new magazine media launches, repositioning of established magazines and magazine media, and packaging content to create a better experience for both customers: the reader and the advertiser. As Mr. Magazine™ he engages in media consulting and research for the magazine media and publishing industry. Dr. Husni consults with a host of magazine and magazine media companies in the United States of American and abroad. He is the founder of the Magazine Innovation Center at the University of Mississippi’s School of Journalism and New Media. Dr. Husni also served as professor of journalism at the School of Journalism from 1984 until 2021.
Dr. Husni is the co-author of The Definitive Guide To Launch Your Own Magazine with Diala Chaney, and Print Proud Digital Smart “The Book of Quotes” both aforementioned books published by the Magazine Innovation Center. He is also the co-author of Managing Today’s News Media: Audience First, published by CQ PRESS an imprint of SAGE, and the author of 28 annuals Samir Husni’s Guide to New Magazines. Dr. Husni is also the author of Inside the Great Minds of Magazine Makers published by the Magazine Innovation Center, Magazine Conversations published by the Magazine Innovation Center, Just Common Sense: Mr. Magazine’s Ideas to Grow and Cultivate Magazine Media published by Nautilus Publishing Co.; Magazine Publishing in the 21st Century, published by Kendall Hunt; Launch Your Own Magazine: A Guide for Succeeding in Today’s Marketplace published by Hamblett House, Inc. and Selling Content: The Step-by-Step Art of Packaging Your Own Magazine, published by Kendall Hunt. Dr. Husni is also the co-author of Design Your Own Magazine published by the Magazine Innovation Center at The University of Mississippi. He is the editor of The Future of Magazines published through a grant from the Meredith Corp.
He has presented seminars on trends in magazines and magazine media to the editorial, advertising and sales staff of the magazine groups of the Morris Communications Company, the Finnish media group Sanoma, The South African Media 24 Magazine Group, IOStudio, Hightlights for Children, Inc., Hearst Corp., Hachette Filipacchi Magazines, Meredith Corp., Reader’s Digest Magazine, ESPN the magazine, Sail Magazine, American Airlines Publishing, the National Geographic Society, the Swedish magazine group Bonnier, Southern Progress magazines, New South Publishing, Inc., the Society of Professional Journalists, the American Society of Magazine Editors, MPA: The Association of Magazine Media, Vance Publishing Corporation, the Florida Magazine Association, The Magazine Association of Georgia, the National Society of Black Journalists, the Japanese Magazine Publishers Association, and the American Press Institute.
Dr. Husni is “the country’s leading magazine expert,” according to Forbes magazine, “the nation’s leading authority on new magazines,” according to min:media industry newsletter; “a world-renowned expert on print journalism” according to CBS News Sunday Morning and The Chicago Tribune dubbed him “the planet’s leading expert on new magazines.” The European Union’s Magazine Power magazine said, “Dr. Samir Husni is one of the world’s most influential voices in global publishing, advising major publishing houses across the globe on their editorial and advertising strategies. When he talks, the magazine industry listens…”
He has been interviewed by major U.S. and International media on subjects related to the magazine industry. He has been profiled and is regularly quoted in The New York Times, The Los Angeles Times, USA Today, Washington Post, The Wall Street Journal, The Chronicle of Higher Education, and many other newspapers world-wide, as well as the major newsweeklies and a host of trade publications.
Dr. Husni has appeared on CBS News Sunday Morning, Good Morning America, CNBC, CNN, CNNFN, PBS, Fox Business Network, and on numerous radio talk shows including National Public Radio’s Morning and Weekend Editions as well as On The Media.
He has also served as an expert witness in several lawsuits involving major media corporations including Time Inc., Beckett Media, and American Express Publishing among others.
Dr. Husni has been a judge of The National Magazines Awards, The Imagination Awards to honor the innovative and transformational work of independent magazine media (IMAG) companies and brands, The Global Mobile Awards, The Evangelical Magazines Association, The City and Regional Magazines Association, and The Florida and the Magazine Association of the Southeast Awards. Dr. Husni has been inducted in the Florida Magazine Association’s Hall of Fame and in the Folio:100 as one of the magazine media industry influencers.
Dr. Husni holds a doctorate in journalism from the University of Missouri-Columbia and a master’s degree in journalism from the University of North Texas.
When he is not in his office reading magazines, Dr. Husni is at the newsstands buying magazines.
The Mr. Magazine™ logo reflects both of Mr. Magazine™’s loves: His first love, magazines and his side-kick love neckties. Dr. Husni is the proud owner of more than 30,000 first editions and more than 1,800 neckties.
Follow Dr. Husni on social media @mrmagazine and on his blog at http://www.mrmagazine.me
Dr. Samir Husni, or Mr Magazine™, is one of the world’s most influential voices in global publishing, advising major publishing houses across the globe on their editorial and advertising strategies.” From the intro to my South African TV exclusive on eNCA (eNews Channel Africa) and Maggs on Media interview.
Updated October 5, 2021..
Samir "Mr. Magazine™" Husni 
Do you purchase magazine collections?
Yes, sir! Be in touch. All the best.
Samir, Bob Furstenau here. I had to reply to your interview with Vicki Wellington…Food has no bad news, there are no political ads on the Food Network, it is about feeling good and accomplishing something on your own without critique. I hope you are doing well, long time since we have seen each other. Bob
Thanks Bob. It is always good to hear from friends like you. Hope all is well. All the best, Samir
Hi, Samir,
Big fan of your blog. Here’s a story you might pursue. Yesterday, as you know, the Fall 2015 MRI demographic and qualitative data for 180+ magazines was released. What may have escaped notice, perhaps, is that AARP The Magazine reached our largest audience in the 12-year history of being measured by MRI. Under my editorial direction, the total audience for the Magazine increased 3%, or +.2 M versus Spring 2015, in a market where People lost 3M readers and Better Homes 1.1.
We are the largest US magazine by circ, with 22M, and our readership according to MRI has now reached 35,953,000.
We are written, designed, photographed and edited like a smart, mass-market general interest mag and our readers love it. They are the most engaged in the biz. Nearly 7 in 10 (66%) have read 4 out of 4 issues, a gold standard level of engagement, says MRI. To give you some context, the other top 10 most read magazines range from 34-46% for that metric.
I think we are a great untold story and I’d like you to have the best shot at telling it.
Bob Love